Mini.V. K is Head and Assistant Professor at the Al Shifa College of Arts and Science in Perinthalmanna, Kerala, where she teaches in the Department of Commerce and Management Studies. She attended NMHSS Thirunnavaya for her secondary education and Co-operative Arts and Science College, Tirur for her Bachelor’s Degree in Commerce (Co-operation). She then proceeded to work toward her professional goals by earning her postgraduate degree in M. com (Finance) from Majlis Arts and Science College in Puramannur, Malapuram. She obtained her M.Phil. from Sree Nararyana Guru College in Coimbatore in order to advance her profession. Now she is persuing her Ph.D from Bharathiar University, Coimbatore. She achieved success in the UGC NET for Commerce. Her teaching experience as a guest lecturer in the Department of Commerce at MES KVM College in Valanchery has helped her develop professionally. Her articles have attempted to have an impact on the field of commerce by making numerous contributions to the research field.
GENERAL INFORMATION
Full Name: Mini. V. K
Designation: Head & Assistant Professor
Department: Department of Commerce and Management Studies
Official Email ID: minivk@alshifacollegeofartsandscience.ac.in
Area of Specialization: Finance, Cooperation, Human Resource Management, Marketing Management
RESEARCH PUBLICATIONS, EVENT COORDINATION & PROJECT GUIDANCE
Selected Research & Publications:
Research Paper – “A Study on Consumer Perception towards Kottakkal Arya Vaidyasala Products” at the National Conference on ‘Changing Global Economic Scenario: Strategies for Business Sustainability’. Paper presented via Sree Narayana Guru College, KG Chavadi, Coimbatore on 30th January, 2020.
Research Paper – “Financial Inclusion with Special Reference to Small Financial Banks” in KALA The Journal of Indian Art History Congress’ Volume No.27 No.1(VI): 2021
Research Paper – “Financial Inclusion with Special Reference to Small Financial Banks” in KALA The Journal of Indian Art History Congress’ Volume No.27 No.1(VI): 2021
Research Paper – “A Study about Attitude regarding Occupational Stress among Arts & Science college teachers during COVID -19” in the Journal ‘International Research Journal of Commerce, Arts and Science’, Volume 12 Issue 12 December, 2021
Book Chapter – ‘The Effectiveness of Different Types Customer Analytics Tools in Improving Customer Retention’ in the book Digital Disruption: Business, Industry and Commerce Article: ISBN: 978-93-5812-916-8 PUBLISHER: Al Shifa College of Arts and Science
Research Paper – ‘A study on Emotional Intelligence among nurses working in private hospital, Malappuram District’ in ‘ADALYA JOURNAL’, An UGC-CARE Approved Group 2 Jounal, Volume No 13, Issue-4. April 2024
Book Chapter – ‘Revolutionising Commerce: The Role of Artificial Intelligence in shaping impulse Buying Behaviour’ in the book Revolutionizing Higher Education: AI Driven Policies Practices and Partnerships, Published by Rudra Publishers and Distributors New Delhi -110094 (INDIA) ISBN: 978-93-48421-88-3
Book Chapter – ‘A study on Attitude Towards Part Time Job among Degree Students in Arts and Science Colleges with Special Reference to Perinthalmanna Municipality’ in the book Interdisciplinary Insights: A Compilation of Undergraduate Student Projects 2024- Publication Wing- Al Shifa College of Arts and Science, Keezhattur, Perinthalmanna, Volume II, ISBN: 978-81-990458-1-1
Book Chapter – ‘A study on AI Driven Innovations in Teachers: Adapting to Educational Trends Among College Educators with Special Reference to Malappuram District’ in the book Interdisciplinary Insights: A Compilation of Undergraduate Student Projects 2025- Publication Wing- Al Shifa College of Arts and Science, Keezhattur, Perinthalmanna, Volume II, ISBN: 978-81-990458-8-0
ACADEMIC PROJECTS GUIDED / STUDENT RESEARCH SUPERVISION
Undergraduate Level : Supervised and completed 14 Undergraduate (B.Com) terminal graduation research projects in various commerce related topics
KEY INSTITUTIONAL EVENTS COORDINATED
Head of the Department of Commerce and Management Studies 2023 to Present
Women Development Cell- 2023 to Present-
In 2023-24 Won Third Position in the Best Women Development Cell Award, presented by Women Studies Department, University of Calicut.
2024-25 Won Second Position in the Best Women Development Cell Award, presented by Women Studies Department, University of Calicut.
2025-26 Won Special Recognition in the Best Women Development Cell Award, presented by Women Studies Department, University of Calicut.
Returning Officer – College Union Election – 2025-26
Joint Coordinator – University Examination – 2025 to Present
Camp Director – FYUGP Odd Semester Examinations – 2025 to Present
Mentor-Mentee Programme – 2021-22, 2022-23
Fine Arts Club – 2021-22, 2022-2023
Theatre Club – 2022-23
ComFiesta – Annual Inter School Management Fest of Department of Commerce – 2021-22, 2022-23
PROFESSIONAL DEVELOPMENT & ACADEMIC ACCOMPLISHMENTS
Faculty Development Programmes (FDP) & Workshops Attended:
National Research Methodology Webinar Series jointly organized by the Research Department of Commerce, Internal Quality Assurance Cell & Research Forum of Marthoma College, Chungathara from 10.08.2020 to 20.08.2020.
Webinar on Research and Publication Ethics organized by the Research Council, Dept. of Library & Information Studies and IQAC of St. Thomas College (Autonomous), Thrissur in association with the Directorate of Research, University of Calicut on 6th August 2020.
Webinar on ‘Portfolio Management in Derivatives and Commodities’ conducted by Bishop Moore College, Mavelikkara, Alappuzha, on 22nd August 2020.
National Webinar Series on Research Methodology – AXIOM 2020 organized jointly by the Dept. of Commerce and Dept. of Management Studies, R. Sankar Memorial SNDP Yogam Arts and Science College, Koyilandy, held from 19th to 23rd August 2020.
National Online Seminar on ‘How to Write a Research Synopsis’ organized by PG Dept. of Commerce, EMEA College of Arts and Science, Kondotty, on 22nd August 2020.
National Workshop on Research Data Analysis and Article Writing organized by Dept. of Commerce and Management Studies, Amal College of Advanced Studies in association with Kerala State Higher Education Council (KSHEC), Thiruvananthapuram, on 10th & 11th February 2021.
Faculty Development Program on “Qualitative and Quantitative Research” jointly organized by the Dept. of Commerce (International Business) & Research Committee of Sree Narayana Guru College on 6th and 7th June 2020.
One week Faculty Development Programme on Moodle Based LMS and Course Design conducted by the Faculty Development Centre of Kerala State Higher Education Council, Thiruvananthapuram, hosted by the Learning Centre of SNGS College, Pattambi, from 13th to 17th March 2023.
7 day National Level Online Faculty Development Programme on Outcome Based Education organized by St. James College of Nursing and St. James College of Pharmaceutical Sciences, Chalakkudy, in association with The Kerala State Higher Education Council, from 08 March 2023.
One day workshop for Integrated Development of Faculties, ‘INICIO 2023’, organized by the Department of Commerce, Sree Keralavarma College, Thrissur, in academic collaboration with The Kerala State Higher Education Council, on 03 March 2023.
Two day Virtual National Conference on Curriculum Designing and Transactions under the Proposed UGC Curriculum Framework, organized by IQAC, Nirmala College, Muvattupuzha, in collaboration with State Level Quality Assurance Cell, Govt. of Kerala, on 28 & 29 July 2022.
6 Day National Level Faculty Development Programme on Outcome Based Education organized by the IQAC of St. Joseph’s Degree & PG College (Autonomous), Hyderabad, in association with IPSR Solutions Limited, from 25 April 2022 to 30 April 2022.
National One Week Faculty Development Programme on ICT Tools for Effective Teaching & Learning organized by Amar Sewa Mandal’s Kamla Nehru Mahavidyalaya, Nagpur, Maharashtra, from 23 to 28 May 2022.
NEP 2020 Orientation & Sensitisation Programme under Malaviya Mission Teacher Training Programme of University Grants Commission, organized by Malaviya Mission Teacher Training Centre, University of Calicut, from 22.01.2024 to 01.02.2024.
One day workshop for WDC Coordinators of Affiliated Colleges and University Teaching Department on 07 February 2024.
RUSA sponsored 8 day Faculty Development Programme on Four Year Undergraduate Programme Curriculum and OBE organized by IQAC, Farook College (Autonomous), from 02.03.2024 to 09.03.2024.
FDP on “Let’s Redefine Teaching & Classroom Dynamics” organized by Shifa Medicare Trust on 10-01-2025.
Webinar on Fashion Management in Modern Business organized by the Research and Development Cell of NIFT TEA College of Knitware Fashion, Tirupur, held on 18 March 2026.
Seminars Participated & Paper Presentations :
Presented Paper – “Financial Inclusion with Special Reference to Small Financial Banks” at the Two Day National Seminar on ‘Financial Inclusion in the Rural Areas of India – Prospects and Challenges’, organized by MES Keveeyem College, Valanchery, Malappuram, on 21st January 2016.
Presented Paper – “A Study on Consumer Perception towards Kottakkal Arya Vaidyasala Products” at the National Conference on ‘Changing Global Economic Scenario: Strategies for Business Sustainability’, organized by Sree Narayana Guru College, KG Chavadi, Coimbatore, on 30th January 2020.
Presented Paper – “Revolutionising Commerce: The Role of Artificial Intelligence in Shaping Impulse Buying Behaviour” at the ACAS International Conference on Revolutionizing Higher Education: AI Driven Policies, Practices and Partnerships, conducted by Al Shifa College of Arts and Science, Perinthalmanna, in collaboration with Jamia Millia Islamia, New Delhi, and The Open University of Sri Lanka, on 21, 22 & 23 January 2025.
Presented Paper – “Gen Z Entrepreneurship in Perinthalmanna Municipality: Innovation Mindset and Start-up Culture – A Secondary Data Analysis” at the Two Day National Seminar on ‘Introspecting Gen Z: Rethinking Pedagogy and Perspectives in Higher Education’, organized by Mount Seena College of Arts and Science in collaboration with Kerala State Higher Education Council, Thiruvananthapuram, on 7-8 January 2026.
Presented Paper – “The Role of AI in Promoting Sustainable Fashion Practices through E-Commerce Platforms: A Secondary Data Analysis” at the 1st National Conference on Sustainable Fashion Entrepreneurship: Business and Brand (FASHCON 2k26), organized by NIFT-TEA College of Knitwear Fashion, Tiruppur, held on 26 and 27 February 2026.
Invited Lectures / Keynote Sessions Delivered at External Institutions :
Invited Resource Person: Delivered an expert guest lecture on ‘From Start to Finish: Mastering the Art of UG Project Execution’ at Majlis Arts and Science College, 2023.
Invited Resource Person: Conducted a workshop on ‘How to Write Research Articles’ at Duxford College for Advanced Studies, on 2.12.2025.
MOOC / SWAYAM Courses Completed :
SWAYAM NPTEL : Course : Leadership and Team Effectiveness
Duration: Jan- Apr 2023
